Strawberry cultivars were developed via traditional breeding techniques by Rutgers professor emeritus Dr. Gojko Jelenkovic. For over 35 years, Dr. Jelenkovic worked on improving strawberry yield, resistance to diseases, and, most importantly, fruit quality and flavor. This work was followed by extensive testing of strawberry selections by Agricultural Agents Bill Hlubik and Peter Nitzsche in field trials at NJAES, observational trials at conventional and organic farms, and flavor evaluations by consumer taste panels. The mission of the strawberry breeding program is to increase production efficiency and protect fruit crops against environmental and biological hazards, while decreasing production costs and pesticide use. Rutgers-bred strawberries are designed to be well-suited for New Jersey’s variable climate and are becoming a popular crop for local farms.
- Look for Rutgers Scarlet™ strawberries in May and June.
- For fruit availability contact your local farm stand, pick-your-own farm and/or farmers market. See the Jersey Fresh site to find a listing of local farms.
- Check with the farm or nursery for availability, hours, and types of products. Product inventory can vary daily.
- Nourse Farms sells dormant strawberry plants in March and April, both commercially and to home gardeners.
- Great Swamp Greenhouses sells potted strawberry plants in Morris County, NJ (Rutgers Scarlet™ bare roots were purchased from Nourse Farms).
- Moore’s Greenhouse sells strawberry plants for home gardeners in market packs and pots.
- Burpee sells Rutgers Scarlet strawberry plants online.
194 Rt. 526
Allentown, NJ 08501
Phone: (609) 259-3114
Fax: (609) 259-0487
Nourse Farms, Inc.
41 River Road
Whately, MA 01093
Phone: (413) 665-2658
Fax: (413) 665-7888
For more information, Rutgers Licensing and Technology: Agricultural Products- Strawberries